How much potential is there in the paint market in

2022-09-26
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How much potential is there in the paint market of top 100 counties

as major paint brands have penetrated into the tertiary and tertiary markets, the flattening of channels has become an irreversible trend. At this time, paint manufacturers can no longer only focus on a province, the provincial capital and secondary cities of a province. A larger number of counties will be our focus. There are 333 prefecture level cities and 2856 counties in China. If each county has primary dealers, plus the dealers in the primary and secondary markets, the number of primary dealers should be at least 3000, which is really flat in place. At present, there are only a few brands with more than 1000 first-class dealers in the coating industry, such as nippon, Dulux and garberry

in the near future, maybe three to five years or ten to eight years later, there may be paint brands that really have first-class dealers in every county, but quantity is only one aspect of our attention, and the quality of dealers is the focus of our attention. Among the independent first-class county-level paint dealers at present, how many dealers' sales have really exceeded 1million yuan? If the brands such as nippon, Dulux, garberry and China Resources compete with healthy ordinary athletes, it is estimated that 100 county-level markets have paint dealers with more than one million yuan. In other words, only 3.5% of the county-level markets in China have individual paint dealers with sales of more than 1million yuan. Even if all counties in the country have become independent, there are 3000 first-class dealers in the country. The sales volume of each dealer is 1million yuan, and the total sales volume is only 3billion yuan. It is still not enough to be the top three brands in the Chinese market. Only if the average sales volume of each dealer can reach more than 3million yuan, can the sales volume of the whole brand exceed 10billion yuan, To have the strength to compete with international paint giants

some dealer partners may complain. How can a county-level coating market have such a large capacity? Besides, we are not the only brand to operate exclusively. Yes, how big is the sales volume of a county-level market? Taking Yongxing County, Chenzhou, Hunan Province as an example, the sales of Nippon, China Resources, sankeshu and garberry are all between 10000 yuan. Together with the sales of other brands, the sales of coatings in 2011 has reached 6.43 million yuan, and is still growing at a rate of more than 20% every year. A county-level market has a coating capacity of nearly ten million yuan. So far, if it can become the first local brand, and the market share can reach more than 30%, it can reach about 2million yuan. Yongxing County in Hunan Province is not one of the top 100 counties in China, and it only ranks 95th among the top 100 counties in Central China. How many of the top 100 counties with national economic strength and market scale surpassing Yongxing? If Yongxing, a county-level market with an average economic level, has a coating capacity of more than 6million yuan, more than 90% of the county-level market in China should have a coating capacity of more than 1million yuan, and it is estimated that more than half of the county-level market with more than 3million yuan

among the top 100 counties in China, how many dealers have sales of more than 1million yuan? In fact, not many domestic brands have sales of more than 1million in the top 100 counties in China. It is estimated that only 1/3 of the top 100 counties have sales of more than 1million yuan to push the clamping block into the dovetail groove of the liner

according to the "11th evaluation report on the basic competitiveness of national county economy and county scientific development" published by China economy on August 22, 2011, Jiangxi Ganfeng lithium industry is the largest lithium chloride production enterprise in China. Among the newly released top 100 counties (cities) of national county economy in 2011, Jiangyin City, Kunshan City, Zhangjiagang City and Changshu City in Jiangsu are ranked first, Wujiang City in Jiangsu Province, Cixi City in Zhejiang Province, Taicang City in Jiangsu Province Yixing City, Jiangsu Province, Shaoxing County, Zhejiang Province, Jinjiang City, Fujian Province, Yiwu City, Zhejiang Province, Zengcheng City, Guangdong Province, and Yuyao City, Zhejiang Province ranked 2 to 10 respectively. Among the top 100 counties in China, Jiangsu, Shandong, Zhejiang, Liaoning and Fujian have the largest number. There are 29 top 100 counties in Jiangsu Province, and among the 13 top 10 counties, Jiangsu province occupies as many as 7 seats. There are 26 top 100 counties in Shandong and 24 in Zhejiang. If some county-level dealers complain that the economic strength of their county is backward and the per capita consumption power is low, is it that the consumption capacity and consumption demand are not enough in the other two-thirds of the top 100 counties in the national economy? The average population of these top 100 counties in China is 831200, the regional GDP is 47.564 billion yuan, the per capita disposable income of urban residents is about 22170 yuan, and the per capita net income of farmers is about 10560 yuan. In such a county-level market, is it really so difficult to achieve the paint sales of millions of yuan

in addition to the top 100 counties in the country, there are also the top 100 counties in the central and western regions, which are also the paint market that is fully likely to have sales of more than one million yuan. Among the top 100 counties (cities) in Western China, Sichuan Province has 20, Inner Mongolia 17, Shaanxi 12, Yunnan 11, Xinjiang 11, Chongqing 7, Guizhou 8, Guangxi 6, Ningxia 6, Gansu and Qinghai 1 each. The top 10 are Zhungeer banner in Inner Mongolia, Shuangliu County in Sichuan, Ejin Horo Banner in Inner Mongolia, Shenmu county in Shaanxi, Korla City in Xinjiang, Fugu County in Shaanxi, Pixian County in Sichuan, Xichang City in Sichuan, etok banner in Inner Mongolia, and horingol city in Inner Mongolia. The average population of the top 100 counties in the west is 516900, the GDP is 15.639 billion yuan, the per capita GDP is 49410 yuan, the per capita disposable income of urban residents is 16670 yuan, and the per capita net income of farmers is 6720 yuan

among the top 100 counties (cities) in Central China, there are 36 in Henan Province, 16 in Shanxi Province, 14 in Hunan Province, 13 in Hubei Province, 13 in Anhui Province and 12 in Jiangxi Province. Changsha County in Hunan ranks first among the top 100 counties in Central China, Gongyi City, Xinzheng City, Xinmi City, Yuzhou City and Dengfeng in Henan Province rank second in Central China, and Liuyang City in Hunan Province, Xiaoyi City in Shanxi Province, Ningxiang County in Hunan Province, Nanchang County in Jiangxi Province, Feixi County in Anhui Province, Yongcheng city in Henan Province, Fengcheng City in Jiangxi Province and Liling City in Hunan Province rank third to tenth respectively. The average population of the top 100 counties in Central China is 717500, the GDP is 20.026 billion yuan, the per capita GDP is 31840 yuan, the per capita disposable income of urban residents is 15370 yuan, and the per capita net income of farmers is 7120 yuan

as a paint dealer, if your area happens to be one of the top 100 counties in China, or although it is not one of the top 100 counties in China, it is also one of the top 100 counties in Central China or Western China, and your sales are not ideal at present, should you think and act

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