Agran home comes to Guangzhou wardrobe exhibition

2022-07-22
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From March 26 to 28, home hotline Huiya information visited agran home at the 6th China (Guangzhou) customized home exhibition and the 6th China (Guangzhou) wardrobe exhibition in 2016, and had an exclusive interview with Mr. Zhang Yonglang, the general manager

from March 26 to 28, 2016, home hotline Huiya information visited agran home at the 6th China (Guangzhou) customized home exhibition and the 6th China (Guangzhou) wardrobe exhibition in 2016, and had an exclusive interview with Mr. Zhang Yonglang, the general manager. At this year's exhibition, agran home specially displayed its three new series of products, which attracted an endless stream of customers with its accurate product positioning, novel style, reasonable design and other characteristics. Many dealers came to the scene to discuss cooperation with staff

(yagland customized furniture exhibition hall)

(General Manager Zhang Yonglang of yagland accepts an exclusive interview with home hotline ・ Huiya information)

reporter: Hello, general manager Zhang! What new products are on display at this exhibition

President Zhang: in this exhibition, we mainly grasped the trend of the whole house customization industry and launched three new products. The first is for young people, because with the rejuvenation of market consumers, the post-80s and post-90s have gradually become the mainstream consumer groups. We have made a relatively fashionable series for young groups, called fashion simple series; Secondly, aiming at some small house types in our country, we launched the tatami series called "small space and large utilization". Third, we also launched a mix and match color series for teenagers, which gives a strong impact on the visual effect

Reporter: we see that the positioning of these three products is very clear. What kind of market strategy does agran plan to launch in 2016

Mr. Zhang: the whole market strategy of agran is mainly online and offline. We will pay attention to the electronization and networking of brand marketing. As a customized home furnishing enterprise, all online marketing activities ultimately need to be implemented. How to achieve the landing requires our service outlets to be relatively comprehensive. Therefore, in addition to strengthening our efforts in the first and second tier cities, we will deeply cultivate the third and fourth tier cities. Moreover, from the current market situation, there will be a very large market space to be explored in the third and fourth tier cities

Reporter: the third and fourth tier cities are quite different from the first and second tier cities in terms of consumption level, consumption habits and consumption level. Does it mean that our current brand positioning and actual product positioning will be a little different, some are medium and low-grade, some are high-end, and we will develop the third and fourth tier cities at medium and low prices

president Zhang: in terms of price alone, there are luxury models, standard models and simple models. As a product, we will not distinguish it only from the price. The consumption capacity of the first and second tier cities is relatively strong, but the capacity is not so large; The total capacity of the third and fourth tier cities is relatively large, so we do not distinguish between products. We all pursue the same quality. This year, we launched a new slogan "high quality, flawless", which caters to different consumers in style

Reporter: now the real estate inventory is very large. The largest inventory of real estate is not in the first and second tier cities, but in the third and fourth tier cities. Consumption potential is great, so has agran cooperated with real estate developers in real estate channels, such as hardbound real estate

President Zhang: Yes, we have been doing it. We are a subordinate enterprise of a group company. A large part of us are doing fine decoration projects of real estate, such as interior doors, safety doors, anti-theft doors, and so on, which are very much in need of our customized enterprises. We just have such an advantage that other industries of our group have entered this area, so we can borrow a boat to go to sea and launch customized household products

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