On the Internet, a netizen who claimed to be a designer said: if consumers talk about the price, they can get a 20% discount at most, but it's different if they take the designer with them, which is likely to drop to 70% discount or less. When designers help consumers negotiate the price and make consumers profit, designers get some benefits from the material dealers, which does not harm consumers. Therefore, they are right. The words of this designer netizen seem to have some truth, but Wuhan home decoration network reminds: wool comes from sheep. In the long run, building materials manufacturers will put the price on consumers' heads. In the face of this phenomenon of kickbacks in the market, how can consumers rationally avoid it? Don't let your interests suffer
It is understood that in the face of decorators, the clerk directly gave a ten point rebate, but in the face of consumers, they vowed that this was the lowest price. After a long time of talking, I didn't mention half a dime, but if I give a ten point benefit fee immediately under the banner of the decorators, why would this business prefer to give the money to the decorators rather than let the consumers benefit? How do decorators get commissions from merchants? The wool comes from the sheep. During the whole transaction, it is the owner who pays. "A ceramic tile with a purchase price of only dozens of yuan can be turned into hundreds of yuan." Mr. Fu, who has been engaged in the home decoration industry in Wuhan for more than 10 years, said that when decorating a house with main materials of about 100000 yuan, the project manager can get a rebate of more than 20000 yuan. Recommended reading: designers expose their dark scenes and earn 700000 kickbacks a year.
how to avoid black kickbacks in decoration
according to Wuhan home decoration network, generally well-known brands rarely give kickbacks to designers. Because the cost of well-known brands is relatively high, coupled with a large number of advertising, the profit space is often not very large, and most well-known brands belong to the national chain operation, the unified price, even if you want to give designers a commission, there is no more profit space. Consumers can choose some well-known enterprises with national chain operations. Of course, when consumers encounter a brand recommended by a designer, they should not refuse with a tough attitude. Instead, they can visit more stores in advance and know the prices of various products in advance. If the price is well controlled, the merchants will have no extra profits to give rebates to the designers
using group buying to resist rebates
according to the person in charge of a shopping mall, eating rebates is a common problem in the market. At present, there is no good way to control rebates. They can only resist by holding group buying and other behaviors such as small profits and high turnover. However, some small stores have a tacit understanding with designers or project managers that once they introduce customers to purchase materials, they will provide them with high rebates, which is also the reason why rebates continue to prevail despite repeated prohibitions
he also said that group purchase or wholesale can reduce the price of materials in the mode of small profits but quick turnover. He retorted that it is cheaper to take consumers to buy materials. Taking a customer to buy materials can only be regarded as retail, and it is impossible to reduce prices significantly. Moreover, considering the rebate from profits, it is even less likely to be cheaper. Some building materials manufacturers are also unwilling to accept the "trade rules" at the beginning, but often designers and project managers will also use color when taking customers to buy building materials, or recommend customers to buy in other stores that follow the "hidden rules". He suggested that consumers can cooperate with many companies to wholesale materials, or through group purchase by some large decoration companies to reduce material costs
conclusion: under the situation that the current situation cannot be changed, owners can only reduce the probability of being "hidden rules" by knowing more about the brand and price of materials and selectively following the suggestions of home decoration companies. For example, choose brands with transparent prices, shop around, and participate in large-scale promotions, group purchases and other activities conducted by businesses