The rise of middle-class enterprises such as the h

2022-07-30
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The rise of middle-class enterprises such as air conditioners in Vietnam promotes the upgrading of product structure

due to the rapid economic growth supporting the middle class, Vietnam has become the second largest air conditioning market in Southeast Asia, and global air conditioning manufacturers are competing around Vietnam. As the rapid economic growth supports the middle class, the greater the deformation measurement system, the greater the South has become the second largest air conditioning market in Southeast Asia, and the global air conditioning manufacturers are competing around Vietnam

in 2011, the sales volume of refrigeration system market in Vietnam was only 660000 sets, ranking eighth among Asian countries excluding Japan and China. However, Vietnam surpassed Thailand in 2015. In 2016, Vietnam ranked third with a sales volume of 1.98 million sets, ranking behind India and Indonesia

according to the report of Japan refrigeration and air conditioning industry association, in 2011 and 2016, the global air conditioning market grew by 2.5%, but the Asian market grew by 34.3% in the same period. The air conditioning sales in Vietnam tripled to 150billion yen (about 1.35 billion US dollars at the then exchange rate)

Vietnam's growing wealth has driven the rapid expansion of the air conditioning market. Vietnam's economy is growing at an annual rate of 7%, ranking first in Southeast Asia. In developing countries, refrigerators and washing machines are usually the first popular white goods. Once the per capita GDP reaches 3000 US dollars, the demand for air conditioners will increase sharply

in 2017, Vietnam's per capita GDP was about 2300 US dollars, but the per capita GDP of Ho Chi Minh City exceeded 4000 US dollars, and that of Hanoi also exceeded 3000 US dollars. Large cities and other places have a strong demand for air conditioners for the first time

some air-conditioning enterprises, such as Daikin Industrial Co., Ltd. in Japan, have noticed the dynamics of the Vietnamese market and are increasing the local air-conditioning production. Daikin invested 10billion yen to build a factory with an annual capacity of 1million sets of air conditioners in the suburbs of Hanoi. The plant will use the technology accumulated in India to introduce an advanced production line to reduce inventory and shorten delivery time. Daikin also has a production plant in Thailand with an annual capacity of 2.5 million sets of air conditioners, and its plant in Malaysia has an annual capacity of 1million sets

the Daikin Hanoi plant also has a training center, which is expected to train 10000 local production, installation and maintenance technicians by 2020. Some of these workers may be sent to Japan. Dajin plans to receive most of the students from local retailers, but is also exploring partnerships with local technical colleges to obtain more top talents

the Daikin Hanoi plant adopts a unified workstation to modularize the main tasks such as welding and assembly, so that these modular tasks can be easily connected to the production line by connecting them to the power supply. This allows the production line to be quickly assembled like Lego blocks, so that the ability to respond to air conditioning needs can be improved according to weather changes. In May last year, Daikin opened a large factory in Texas in the United States, using the same system

the factory will also use IOT technology to use sensors to monitor production speed in real time and detect equipment failure or delay. Daikin plans to introduce this system to its global production plants, and is likely to achieve this goal with the help of skilled workers trained in Vietnam

at the same time, Daikin also plans to improve its sales and service network, triple the number of dealers to 2000 and increase the number of maintenance centers to 25 by 2020. Daikin plans to double its sales in Vietnam to 100billion yen in fy2022, based on 50billion yen in fy2017

in the air conditioning industry, especially in developed countries, people usually judge the situation of the company according to the after-sales services provided by the air conditioning enterprise, such as maintenance. Daikin hopes to invest 10billion yen in 2020 to open a training center and Exhibition Center in Ho Chi Minh City, which should be shared by the industry as part of its new local headquarters. Daikin hopes that this facility can become an export center for maintenance and other service talents

Dajin predicts that its sales in Asian markets other than China will reach 274billion yen by the end of fiscal year 2017 in March this year, with a maximum static load of 5kn9%. This accounts for only a little more than 10% of Daikin's air conditioning business, but Daikin has listed this region as a key market along with the United States

considering the growth of middle-class families, the demand for air conditioners will be strong in the long run. Shihezheng, President and CEO of Daikin, said that we will expand our sales network in cities and regions and lead our competitors in increasing supply

in addition to Daikin, other Asian air conditioning enterprises are also following suit. South Korea's LG Electronics has invested US $1.5 billion in the display and air conditioning production plant in Haiphong, a city in northern Vietnam, to increase production capacity by 2028. Panasonic is increasing the capacity of its Malaysian plant to expand its supply to the Vietnamese market

Daikin and Panasonic each control about 25% of the air conditioning market in Vietnam, followed by LG, Samsung Electronics of South Korea and Electrolux of Sweden. Compared with low prices, consumers pay more and more attention to the energy efficiency and performance of air conditioners, and the reputation of Japanese brands in Vietnam is continuously improving

Daikin's sales in Vietnam continued to grow by more than 30%, largely due to its introduction of energy-efficient air-conditioning models using frequency conversion technology in Vietnam, which can control the speed of compressor motor and continuously adjust the temperature. Although the price of a set of Dajin variable frequency air conditioner reached 12.7 million Vietnamese Dong (about US $558), 30% higher than that of LG competitors and more than 80% higher than that of Chinese enterprises, the manager of a local electronics store in Hanoi said that Dajin air conditioner is still the best-selling air conditioner product in the store

a 64 year old man in Hanoi said that he recently bought two Daikin Air Conditioners because the LG air conditioner he had bought was too noisy. He conducted some research on the quietest and most energy-saving air-conditioning models on the social networking site in advance

according to the data of Euromonitor International, a British research company, only 17% of households in Vietnam had an air conditioner last year, and the air conditioning market in Vietnam is expected to grow further. With a population of 93million, Vietnam is one of the most populous countries in ASEAN. Vietnam is regarded as a more potential air conditioning market than Malaysia and Thailand, which are becoming mature

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