The rise of the hottest digital printing puts lith

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The rise of digital printing makes lithography in danger.

with the development of science and technology, the rise of digital printing makes lithography in danger. Nevertheless, a recent research report from the American Printing Leaders Association (NAPL) shows that although the market share of lithography has been declining for 10 years, there is still a huge market demand. However, printers need to integrate different printing services organically in order to obtain greater commercial benefits

according to the report of the American Printing Leaders Association, the market share of lithography has continued to decline for 10 years, and there is no sign of improvement. No matter how prosperous the economy is, this trend cannot be changed. However, lithography still has a replenishment of US $40billion to US $50billion: a market in forming conditions. One respondent was quoted as saying that anyone who still sticks to the old technology in the publishing industry will eventually be eliminated

the research of the American Printing Leaders Association found that companies of different sizes have significantly different preferences in purchasing lithographic products. Among the companies with sales of less than US $1million, only 8.1% plan to purchase monochrome or two-color offset printing machines in the next three years, 4.8% plan to purchase four-color offset printing machines, and 25.8% plan to purchase digital printing machines

among the companies with sales of US $1million to US $3million, 16.1% have included monochrome and two-color offset printing machines in their purchase plans, and 25.8% are considering purchasing four-color offset printing machines. The number of companies considering purchasing digital printing machines accounted for 35.5%

among the companies with sales of US $3million to US $5million, the proportions of these three items are: monochrome/two-color offset printing machines account for 8.8%, four-color offset printing machines account for 20.6%, and digital printing machines account for 55.9%

it is worth noting that among the above three types of companies, there is a great demand for computer direct plate making technology (CTP), which indicates that consumers are still very concerned about the improvement of lithography workflow

about 20% of the companies with sales less than US $1million plan to purchase offline direct plate making machines in the next three years. This is not an impulsive decision, because 36.5% of enterprises said that they had the ability to purchase CTP in the past three years. Among them, 68.8% of the companies with sales of US $1million to US $3million are planned or have the purchasing power according to the adjustment direction of the national industrial policy and the requirements of post disaster reconstruction. Among the companies with sales of $3million to $5million, 69.4% planned or had the purchasing power

obviously, the decline of lithography sales among small printers is inevitable. The sales of monochrome Offset Printing among franchisees decreased from 14.4% in 2000 to 3.8% in 2010, and the sales of multi-color offset printing decreased from 19.3% in 2000 to 12.8% in 2010. However, the sales of four-color offset printing increased from 4.3% to 6%. Taken together, offset printing accounted for 22.6% of the sales of franchisees in 2010, totaling US $37million

lithographic printers still provide small format printing machines while increasing the supply of medium and large format printing machines. Modern automation and computer technology make small format printing more efficient, better quality and faster

Heidelberg company launched printmasterqm46 and speedmaster52lines products, and lyubi company supplied 3200 series, 3300 series and 520 series products. Roland has roland50 products and Shinohara has 52 series products. Gaobao's geniusuv is a waterproof small folio printer. Pressek has two direct imaging printers, 34di and 52DI. Lyubi also has a small format Di printer in the 3404d series I. Presstek, the earliest small format printing press company, still sells abdick's 9980, 9920, 9995 and 4995 series. BAUMFOLDER, which is said to have stopped manufacturing, still supplies baumprinte18 products

what does this mean

to some extent, when people talk about which technology is more advanced or which technology is declining, they fail to grasp the key of the problem

from the perspective of market segmentation, lithography is declining, digital printing is gradually rising, and digital inkjet is becoming more and more popular. However, these technologies are just technologies that leave symbols on paper. Almost all experts believe that the success of today's printing industry is not just to leave symbols on paper

the American Printing Leaders Association pointed out the problems of all printers in the printing industry in its report: many people believe that the way to change the single commodity supply mode is to provide customers with a complete set of services, especially those that adapt to individualization, accurate dissemination and application, and incorporate them into their own value system

however, those who pursue the one-stop value proposition also understand that in reality, if any new service provided by the merchant cannot be integrated with the existing value proposition, it will not create more value for customers, nor can it be commercialized. It is better to only provide a single lithographic printing brush

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